Sandbar
Essence Maldives
Retail Distribution
Dashboard
Mar 2026v9-Apr08
Performance Overview
Mar 2026 · 31 days · Second full month on sale
Units Sold
116
across all 5 hotels
Revenue (Cost Price)
$5,205
USD across all hotels
Distribution
Much More Balanced
all 5 hotels now active
vs Feb 2026
+53%
units • +52% revenue
Month Two Observations
🏆March is a step-change. All five hotels are now genuinely active, with no hotel below 16 units. The Feb concentration (75% in two hotels) has broken down — CMK and IHG lead but account for only 55% of March sales. This is healthy distribution.
🏄Rashguards dominate March at 64 of 116 units sold (55%). This is a seasonal signal — Maldives guests in March are activity-oriented. Rashguard depth and print variety should be the reorder priority heading into peak months.
📈Revenue is up 52% month-on-month ($5,205 vs $3,415). The run rate is building consistThe target for peak months (Dec-Jan) is $20,000 — approximately 4x the current run rate. That is achievable at full stock depth across all five hotels, but requires a substantial reorder placed before October.
Together, Essence Maldives & Sandbar have removed 192 kg of plastic from the waters surrounding your resorts
Your Impact
192 kg
Essence Maldives sales
Sandbar Global
56,466 kg
total removed worldwide
Mission Goal
1M kg
your share: 0.0192%
Sandbar global — progress to 100,000 kg milestone5.647%
Essence Maldives — progress to 1,000 kg milestone19.2%
Units Sold by Hotel
Club Med Maldives6.4% sell-through
Intercontinental5.5% sell-through
Ozen Life Maadhoo3.4% sell-through
Ozen Reserve Bolifushi (L)2.9% sell-through
JW Marriott2.8% sell-through
Sales by Category
Rashguard64 units
Bikinis & One Pieces19 units
Swim Shorts (Mens)16 units
Swim Shorts (Kids)10 units
Scarves & Sarongs5 units
Outer Wear2 units
Rashguards account for 55% of March sales — a clear seasonal signal. Activity-oriented guests dominate in March. Prioritise rashguard depth in reorders.
Best Selling Sizes
Units sold by size in Mar 2026. Highlighted sizes have proven demand and should be prioritised for reorder depth.
Mens Swim Shorts — Waist (inches)
284sold
301sold
32 ★6sold
344sold
360untested
370untested
Core reorder sizes: 28, 32, 34. Size 32 leads March with 6 units. 28 and 34 are joint second. Stock broad — all waist sizes are moving.
Mens Rash Guards — Letter Size
XS2sold
S4sold
M2sold
L ★10sold
XL3sold
XXL5sold
L dominates in March. L accounts for 10 of 26 mens rashguard sales. XXL and S also strong. Stock L very deep, follow with XXL and S.
Womens — UK Size
63sold
82sold
108sold
12 ★8sold
144sold
164sold
Size distribution has broadened significantly. 10 and 12 lead jointly with 8 each. Sizes 6-16 all have proven demand. Restock evenly across the range with extra depth at 10-12.
Key Gap
Size 12 has now sold out across multiple SKUs at Club Med Maldives and Intercontinental. This is the highest priority reorder across the whole range.
Kids — Age
3Y2sold
4Y0untested
5Y0untested
6Y ★5sold
7Y ★5sold
8Y ★5sold
9Y3sold
10Y0untested
11Y2sold
10-12Y2sold
Sweet spot is 6Y, 7Y, 8Y. These three ages account for 15 of 29 kids units. Aligns with core Maldives family demographic (school-age children). 4Y and 5Y are untested but should be stocked.
Hotel Performance
Mar 2026 · Stock gaps and activity by location
How to Read This View
Each hotel received 1-2 units per size per SKU. Sold-out count shows how many distinct SKUs have sold and are now at zero stock. These are your active gaps and the first candidates for reallocation or reorder. Sell-through % shows the share of total allocated stock that has moved.
Club Med Maldives
CMK — Lead Hotel
Active
Units Sold
33
Revenue
$1,495
Sell-Through
6.4%
Sold-Out SKUs
33+
Top sellers & restock priorities
Embroidered Red Lobster Shorts 322 sold
Rashguard — multiple prints & sizesLead category
Ice Lolly & Maldives Turtle kids rangeKids
Aperol Palms Sarong OSAccessory
Coco Plum One Piece — full size runWomens
Intercontinental
IHG — Lead Hotel
Active
Units Sold
31
Revenue
$1,380
Sell-Through
5.5%
Sold-Out SKUs
31+
Top sellers & restock priorities
Teal Long Sleeve Rash Guard L & XXLTop seller
Stone Blue Long Sleeve Rash Guard LTop seller
Dune Rashguard range — multiple sizesLead category
Orange Shark Kids Rash GuardKids
Navy Mens Shorts 34Shorts
Ozen Life Maadhoo
OZL — Watch
Slow
Units Sold
19
Revenue
$775
Sell-Through
3.4%
vs Feb
+171%
Progress & action
Up from 7 units in Feb — strong momentumImproving
558 units of stock remainingSurplus
Rashguards leading — Ocean Manta & AperolTop prints
JW Marriott
JWM — Watch
Slow
Units Sold
16
Revenue
$765
Sell-Through
2.8%
vs Feb
+220%
Progress & action
Up from 5 units in Feb — strong recoveryImproving
577 units of stock remainingSurplus
Rashguard & womens rash guard leadingCategory
Ozen Reserve Bolifushi (L)
ORBL — Watch
Slow
Units Sold
17
Revenue
$790
Sell-Through
2.9%
vs Feb
+325%
Progress & action
Up from 4 units in Feb — biggest improvementBest growth
577 units of stock remainingSurplus
Rashguard & Lobster Shorts leadingTop products
Ozen Reserve Bolifushi (A)
ORBA — Limited data
Unclear
Units Sold
3
Revenue
$135
Sell-Through
N/A
Stock Data
None
Note
No remaining stock column in reportConfirm
Clarify if this is a hub or outletAction
Month one context: Sold-out SKUs are a positive signal, not a failure. At 1-2 units per size, any sale creates a gap. The goal now is to understand which hotels convert and feed them stock from slower locations before placing new orders.
Stock Reallocation
Move idle stock from slow hotels to proven sellers. Zero cost, immediate uplift.
Priority
Destination
High Priority = Act Now
These SKUs have already sold out at the destination hotel. Stock is confirmed available at the source hotel. Moving it recovers a lost sale.
Priority Product Cat Price Move From Move To Qty Reason
Showing proven-demand reallocation candidates from Feb 2026 data. Apply filters above to narrow by priority or destination hotel.
Product Performance
Top SKUs by total units sold across all hotels, Mar 2026
#ProductCategoryPriceTotal CMKIHGOZLJWMORBLORBA
Rashguards dominate March at 64 of 116 units (55%). Seven different rashguard SKUs sold 3 units each across multiple hotels — no single print dominates, which is healthy. Embroidered Red Lobster Shorts lead the swim shorts category with 3 units at size 32.
Suggested Reorder
Based on Mar 2026 sales rates. Adjust quantities and download to send as an order.
How This Works
This sheet lists every SKU that sold in Mar 2026, with suggested reorder quantities for the next 90 days. Quantities are calculated at approximately 3x the monthly run rate to give adequate depth at the active hotels. Adjust any quantity using the input fields, then download as an Excel file to email directly to Sandbar.
This sheet: Replenishment, not peak season restock
The quantities on this sheet are based on current sell rates and are designed to replenish stock and top up inventory across active hotels — not to prepare for peak season. Based on typical Maldives resort performance patterns, December and January could deliver $20,000 in a single month at full depth. That requires approximately 450 units in stock across all five hotels. A separate peak season order should be placed by August at the latest to ensure delivery by October — allowing time for boutique setup before the high-season influx. For now, use this sheet to keep current momentum going.
Adjust quantities then download Excel or send directly via WhatsApp to Mel
Proven sellers from Feb 2026 — adjust qty then download
Product Size SKU Cat Price Received Feb Mar Total Sold Inv. Rem. Priority Stock Runway Order Qty
Priority logic: High (3+ total sold) = rec 6 units. Medium (1-2 sold) = rec 3 units. Core (0 sold but in range) = rec 2 units. Ocean Manta sizes 30 and 32 flagged NEW STOCK (never shipped to Essence) — quantities based on size-curve logic (32 > 30). Inventory Remaining = received minus total sold Feb+Mar. Red = sold out, amber = 1-2 left.
Our Story
Who we are, why we exist, and what makes us different
"Designed by divers. Made from ocean plastic.
Built for families who holiday together."
Sandbar was born in Singapore, founded by advanced divers who watched marine parks fill with plastic and decided to do something about it.
The Origin
Founded in Singapore by Mel Reid, a mother and advanced diver with over 100 dives across Malaysia, Thailand, the Maldives and the Philippines. After years of watching even marine parks succumb to ocean plastic, she built a brand that could make a measurable difference. Every piece Sandbar sells funds the removal of 1 kilogram of plastic from ocean coastlines and waterways across South East Asia.
500+
5-star reviews
100+
dives by founders
1M kg
plastic removal goal
The Mission
70% of the world's ocean plastic originates from South East Asia. Sandbar partners with Seven Clean Seas to fund direct beach and coastal cleanups with every item sold. Our swimwear is made from REPREVE recycled fabric — engineered yarn from 12 to 22 recycled plastic bottles per garment, with U-Trust traceability verification. Sustainability here is not a marketing claim. It is built into the fabric.
UPF50 certified    REPREVE recycled fabric    Seven Clean Seas partner    Plastic-free packaging
What makes Sandbar different
👨‍👩‍👧‍👦
Family Matching
The only premium brand offering complete family-matching swimwear — men, women, boys, and girls — in the same print. A single family set drives multiple units per transaction and creates an emotional connection no other brand in this space delivers.
🧵
Embroidered Category
No brand globally competes in all-over embroidered swimwear at any price point. The Embroidered Red Lobster is Sandbar's best-selling product and commands a meaningful premium over printed swim. It is a category Sandbar owns outright.
🌊
Ocean Print Identity
Every print is named and tells a story — Ocean Manta, Pink Palm, Maldives Turtle, Ice Lolly. Guests in the Maldives are buying the Maldives Turtle print because it connects to where they are. That contextual relevance drives conversion that generic swimwear brands cannot replicate.
🏆
Premium Positioning
Priced between Vilebrequin and accessible premium brands, Sandbar sits in white space. Resort retail margins are strong — 40 to 50% on cost price — and the quality justifies the price point. Guests buy because it is genuinely worth wearing again at home.
♻️
Sustainability Story
Guests in the Maldives are acutely aware of ocean conservation. Sandbar is the only brand that lets them buy a beautiful product and directly fund plastic removal from the ocean they are swimming in. That story sells itself at the point of purchase.
📍
Singapore to NYC
Born in Singapore, now expanding into the US market from New York City. An international brand with Asian roots and a global growth story. The origin narrative is uncopiable and resonates with the international guest profile of luxury Maldives resorts.
Maldives Retail Calendar
Peak guest volumes by month. Use this to time reorder decisions and ensure depth in the right ranges ahead of high season.
Peak season Shoulder Low season
Reorder timing: Place orders in October for the Dec-Jan peak. Place orders in April for the Jul-Aug shoulder. Current trajectory: Feb $3,415 → Mar $5,205 (+53%). Based on Maldives high-season patterns, December and January could realistically reach $20,000 per month at full stock depth — approximately 4x the current run rate. This is anticipated volume, not a target imposed externally. To capture it, a separate peak season order should be placed by August (90-day lead time) for delivery in October, allowing boutique setup before the high-season influx.
Revenue Performance
Monthly revenue trend (USD cost price). More data points will be added each month.
Mar 2026
$5,205
116 units sold
Run Rate (monthly)
$4,310
2-month average (Feb+Mar)
Peak Season Target
$20,000
Dec-Jan target at full depth
Peak season outlook — anticipated volume
~450 units/month
anticipated Dec-Jan volume at full depth
Order by August
90 days lead time for October delivery
5+ units per SKU minimum
required across all five hotels
Based on typical Maldives high-season patterns, December and January are the peak revenue months. The $20,000 monthly figure reflects anticipated sell-through at full stock depth — not a target imposed from outside. The current reorder sheet covers replenishment of proven sellers. A separate peak season order, placed by August for October delivery, is the right next step.
Lookbook & Line Sheets
Current season assets. Download for in-store use or guest reference.
SS26 Wholesale Lookbook
Asia Pacific — 65 pages — Full range photography and styling
↓ Download PDF
Page 1Page 2Page 3Page 4
Scroll to preview →   Download for full resolution
SS26 Wholesale Line Sheet
11 pages — Full range, materials, sizing — Pricing available on request
↓ Download PDF
Page 1Page 2Page 3Page 4
Scroll to preview →   Pricing removed — contact [email protected] for wholesale terms
Get in Touch
Your Sandbar contacts for orders, queries, and new season previews
M
Mel Reid
Founder & Brand Director
✉️
EMAIL
[email protected]
📞
PHONE / WHATSAPP
+1 862 400 2178
💬
WHATSAPP
+1 862 400 2178
Best for: new orders, season previews, product questions, brand assets
T
Tom
Commercial & Operations
✉️
EMAIL
[email protected]
📞
PHONE / WHATSAPP
+1 862 395 4252
💬
WHATSAPP
+1 862 395 4252
Best for: wholesale terms, commercial agreements, stock allocation queries
🌐
Website & Orders
www.WeAreSandbar.com | [email protected]
Marketing Materials
Download assets for social media, in-room cards, and store display
Instagram Impact Card
Co-branded 1080×1080 card showing Essence Maldives ocean plastic removed. Post to Instagram to show guests your sustainability commitment.
📸 Sandbar x Essence Maldives
Shows your total kg of ocean plastic removed. Updated each month. Use on Instagram, WhatsApp or print for in-store display.
Filename: Sandbar_Essence_Instagram_76kg.png
Resort Room Cards
Three printable cards for guest rooms. Each card highlights a different product story and directs guests to the resort boutique. Download as PNG to print at A5 or A4.
Hotel Impact Certificates
Individual A4 certificates for each hotel showing their kg of ocean plastic removed. Print and display at the boutique counter.
Hotel Leaderboard
Ocean plastic removed by each hotel — cumulative total (Feb + Mar 2026)
How this works
Each unit sold removes 1 kg of plastic from South East Asian coastlines. Every hotel's score reflects their contribution to the Sandbar and Essence Maldives joint mission. Rankings update each month with new sales data.
Combined Essence Maldives total
192 kg
of ocean plastic removed — and counting
Sustainability Hub
Tools, assets and impact tracking for in-store use
Our Joint Mission
"Together, Essence Maldives and Sandbar have removed 192 kg of plastic from the waters surrounding your resorts."
Every Sandbar item sold through Essence Maldives directly funds beach and coastal plastic removal across South East Asia through our Seven Clean Seas partnership.
📸
Instagram Impact Card
A co-branded card showing your kg removed. Post to your Instagram to show guests your commitment to the ocean.
🏅
Hotel Store Certificates
Individual certificates for each hotel showing their kg removed. Print and display in-store to share the impact with guests.
Resort Room Cards
Three printable cards for guest rooms — embroidered swimwear, family matching, and women's. Each directs guests to shop the resort boutique. Download any card as a PNG to print.